Thursday, June 25, 2009

Louis Vuitton’s new campaign features former astronauts

Louis Vuitton’s latest ‘Core Values’ ad campaign marks the 40th anniversary of the Apollo 11 mission. The campaign, shot by Annie Leibovitz, features Buzz Aldrin who walked on the moon in 1969, along with fellow astronautes Sally Ride and Jim Lovell.

The brand has launched a dedicated website, www.louisvuittonjourneys.com,
on which Buzz Aldrin, Jim Lovell and Sally Ride discuss how the experience of space changed their lives.

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