Monday, April 13, 2009

Bulgari's ad campaign for charity

Bulgari debuted a new ad campaign featuring its special edition silver ring, created in support of Save the Children’s Rewrite the Future campaign. The ring, which is available for sale from February 1st to December 31st, 2009, retails at €290, with €50 of which going to the charity. The campaign was shot by Italian photographer Fabrizio Ferri and features 15 Italian and international celebrities including Jason Lewis, Ben Stiller and Isabella Rossellini.

Save the Children is the largest independent international organization for the defense and championing of children’s rights, present in over 100 countries around the world.

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