Sunday, April 12, 2009

TAG Heuer revamps ad campaign with Leonardo DiCaprio

TAG Heuer will debut a new print campaign with Leonardo DiCaprio, Tiger Woods and Maria Sharapova in May. The campaign marks the first appearance of DiCaprio for TAG Heuer, who in January inked a three-year agreement with the brand, reports WWD. Unlike the brand’s former ambassador Brad Pitt, whose contract did not include appearing in watch ads in the U.S., the DiCaprio ads will run worldwide. The campaign is created by Paris-based CLM BBDO advertising agency and the portraits were shot by Tom Munro.

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